Note: to see the video clip of this topic, click on the image below this text; it is in Spanish


Some years ago, being in New York City, attending the Museum of Natural History, and accustomed to the fact that normally museums, especially in Mexico, do not have much attendance, I was struck by the fact that in one of the rooms there was a large amount of adults and children observing a strange piece, and I imagined that it was perhaps some instrument forgotten by extraterrestrials that people were admiring; what was my surprise that what I saw was the famous totem pole that became very popular in the movie one night at the Museum.

👀 Find out more about “Fool” in the following link; it is in Spanish

In truth I tell you that it was surprising to see how a character in a movie that became famous, managed to make an unattractive museum (except for the Dinosaurs that are really “box office”) become successful; I have only gotten to see many people in the National Museum of Anthropology and History of Mexico City, when students are forced to go by their teachers, to do special work to accredit the course, however, the case that I tell you about the Museum of Natural History and Ton- Ton was something out of the ordinary and I want to find out how this type of phenomenon happens.

It is very clear that we are experiencing the fourth wave, called by Morrie Shechtman as the information and communication intensive revolution, other authors call it the digital age and still others call it the knowledge age (Peter Drücker).

👀 Find out more about Morrie Shechtman in the following link:

Whatever the name of this era, the reality is that we are experiencing very accelerated changes due to the intense competitiveness derived from that fourth wave of change, where the profit margins of companies have decreased due to the fact that the life cycle of many of the products are getting shorter and copying products is easier.

However, despite the great competitiveness that exists, it is clear that we are living in a time that authors like Morrie Shechtman call the fifth wave of change, where we realize that the number one force in countries, companies and institutions it is the human potential since, unlike machines, the human being has flexibility, originality, the spirit of innovation and the attitude of continuous improvement.