“The bargaining power of both suppliers and customers is a crucial factor in understanding the competitive dynamics of any industry”

The productivity of knowledge has already become the key to productivity, competitive strength and economic achievement. 

"Companies go through different cycles, which, if not addressed, lead to a drop in sales, profits, a cash flow crisis and bankrupt"

"When you focus only on the company's present, you lose its future and, when you focus only on the future, you put its present at risk"

Knowledge of the business environment is essential to guarantee the profitability of the company.

"Knowing how to transform Innovation into Opportunity through strategic thinking allows us to understand innovation in the organizations"

"One may hesitate to make difficult decisions, especially when we face uncertainty"

"Making intelligent decisions not only depends on one's experience of the subject, but also on our level of self-awareness"

“Being aware of market forces helps you understand the structure of the sector in which you compete.”

"The challenge in this new, uncertain environment lies in your ability to expand your mind, creativity and horizons."

For those who live the challenge of being transformers of their environment in a complex world that moves at great speed

Neuromarketing background dates back to 1957, when it was discussed whether subliminal advertising affected consumer buying behavior.

The strategy is "An Action Plan designed to achieve a Strategic Objective".