THE BUSINESS UNCERTAINTY PRINCIPLE
"When you focus only on the company's present, you lose its future and, when you focus only on the future, you put its present at risk"
THE BUSINESS UNCERTAINTY PRINCIPLE
THE BUSINESS ENVIRONMENT AND AIRLINES
MOON SHOT THINKING
ADVENTURES OF A STRATEGIC THINKER
STRATEGIC THINKING AND THE $64,000 DOLLARS QUESTION
THE POWER OF NEGOTIATION: CARREFOUR VS. PEPSICO
REINVENTION OR INNOVATION?
AGENTS OF CHANGE, AT THE SECRET SERVICE OF THE ORGANIZATION
NEUROMARKETING, ANGEL OR DEMON?
DOES THE STRATEGIST SHAPES THE WORLD?