Comercial Mexicana: A case study on resilience, strategy and marketing in times of crisis
"Companies go through different cycles, which, if not addressed, lead to a drop in sales, profits, a cash flow crisis and bankrupt"
Comercial Mexicana: A case study on resilience, strategy and marketing in times of crisis
THE BUSINESS UNCERTAINTY PRINCIPLE
THE BUSINESS ENVIRONMENT AND AIRLINES
MOON SHOT THINKING
ADVENTURES OF A STRATEGIC THINKER
STRATEGIC THINKING AND THE $64,000 DOLLARS QUESTION
THE POWER OF NEGOTIATION: CARREFOUR VS. PEPSICO
REINVENTION OR INNOVATION?
AGENTS OF CHANGE, AT THE SECRET SERVICE OF THE ORGANIZATION
NEUROMARKETING, ANGEL OR DEMON?
DOES THE STRATEGIST SHAPES THE WORLD?